Our Services
AI Search Optimisation
SEO and AI visibility aren't competing strategies. They share the same foundations. We help you build both.
How we help
Search hasn't stopped working: it's expanding. Google AI Overviews, ChatGPT, Perplexity and Copilot now answer questions directly, recommending brands rather than listing links. The signals that determine who gets recommended look familiar: authority, content quality, technical accessibility and trust. The execution, though, is different.
We treat AI Search Optimisation as a natural extension of good SEO practice. The technical, content and authority work your site already has, or needs, is the foundation. We layer the AI-specific signals, structures and strategies on top, giving your brand the best chance of being cited, referenced and recommended wherever your customers are searching.
Discuss Your ProjectWhat's included
Technical AI Readiness
Site speed, crawlability, llms.txt and structured accessibility, so AI systems can find, read and understand your content.
Content Restructuring
Rewriting and reformatting pages to use the clear structures, question-answer formats and definitive statements that AI models are trained to surface.
Schema & Structured Data
FAQPage, HowTo, Article and Organization markup that gives AI systems explicit signals about who you are and why you should be recommended.
Entity & Authority Building
Citations, brand mentions, backlinks and third-party references that build the trust signals AI platforms rely on, the same signals that underpin strong organic rankings.
AI Prompt Monitoring
Regular testing of your brand visibility across ChatGPT, Perplexity and Google AI Overviews, with competitive benchmarking and gap analysis.
Strategy & Reporting
Ongoing guidance and reporting as the AI search landscape evolves, with clear links back to organic performance and commercial outcomes.
Common questions
What clients ask about AI Search Optimisation
How is this different from SEO?
Less a departure, more an evolution. Traditional SEO builds the authority, content quality and technical foundation that AI systems also rely on. The difference is in the specific signals: AI platforms weight structured data, entity clarity, citation breadth and content comprehensiveness differently to a standard Google ranking. Good SEO is the prerequisite; AI Optimisation is what sits on top.
Do I need existing SEO work to benefit?
A strong organic foundation helps significantly: quality content, domain authority and a healthy backlink profile all feed directly into AI visibility. If you're building from scratch, we address both together. If you have existing SEO investment, we build on it rather than starting over. Either way, nothing is wasted.
Which AI tools do you optimise for?
We focus on the platforms with the most meaningful commercial impact: Google AI Overviews, ChatGPT, Perplexity, Microsoft Copilot and Claude. Each weights signals slightly differently, so we tailor the approach accordingly and track performance across all of them.
How do you measure results?
We track AI citation frequency, brand mention growth across AI tools, branded search volume and downstream traffic and conversion impacts. We run regular prompt testing to monitor your visibility across key platforms and report on how competitive positioning shifts over time.
How long does it take to see results?
Most clients see measurable improvements in AI citation rates within 3-6 months, depending on starting authority, industry and competition. Because the AI search landscape is still maturing, early movers build compounding advantages over time. The best time to start is now.
Explore Other Services
We offer a full suite of digital performance marketing services.
Search Engine Optimisation (SEO)
Be found by the people searching for what you offer
Digital Performance Consulting
Strategic guidance to maximise your digital investment
Google Ads + Paid Search
Reach your customers at the moment they're searching
Social Advertising
Connect with your audience where they spend their time
Programmatic + Display
Precision targeting at scale across the open web
Data + Analytics
Turn your data into your competitive advantage
Ready to get started?
Tell us about your business and we'll show you how AI Search Optimisation fits your broader strategy.
Get in Touch